Live app01
Returnly
Scan a receipt, track the return window and get reminded before the deadline disappears.
AI OCRCameraPush alertsCloud data
Multidisciplinary creative designer · Tel Aviv
Ideas intoimpact.
PRODUCT × BRAND × AI × WEB
I turn complex ideas into clear, memorable experiences—from interactive products and brand systems to AI storytelling and digital campaigns.
Scroll to explore
AI VIDEOWEBFLOWHUBSPOTVISUAL STORYTELLINGBRAND DESIGNFIGMAAI VIDEOWEBFLOWHUBSPOTVISUAL STORYTELLINGBRAND DESIGNFIGMA
00 / Live products
Designed, built and ready to use.
These are not static mockups. Each product has a working mobile interface, real accounts, saved data and functional product flows. Open one and try it.
Live app02
Night Shift
Start an after-dark journey, set an arrival time and receive a private check-in when plans change.
LocationTimed check-insNotificationsAdaptive UI
Live app03
PawPair
Find an adoptable dog whose needs match your home, energy and everyday life.
Match logicFavoritesProfilesMeet requests
00 / Live product showreel · 15 sec
01 / About
Structure, story & personality.
I’m Lee Shimony, a multidisciplinary designer who turns scattered ideas into clear, polished digital experiences.
I work across Webflow, HubSpot, product design, content systems and AI-assisted creative production. I can shape the story, design the visual direction and carry it into a working experience—so clients do not need separate people for every step.
WebflowHubSpotFigmaContent designCreative directionAdobe CCAI workflows
Based in Tel Aviv, working worldwide.
Available for remote freelance projects and creative collaborations.
02 / Selected work
Six projects. One wide creative range.
Night
Shift.How a city changes after dark
Shift.How a city changes after dark
PROJECT 01 · INTERACTIVE DATA PRODUCT
Night Shift
A cinematic urban experience combining live data storytelling, route comparison and a context-aware journey home.
Product design · Data visualization · Creative coding · Storytelling
Content workspace
WebsiteLanding pagesCampaignsAssets
One system.
Clear story.
Clear story.
WebflowPages
HubSpotContent
PROJECT 02 · REAL-WORLD WORK
Web & Marketing Content System
Ongoing website and marketing work for BlinkOps—bringing Webflow pages, HubSpot content, campaign assets and brand consistency into one clear digital experience.
Webflow · HubSpot · Content design · Marketing systems
Taste
Machine.Turn instinct into identity
Machine.Turn instinct into identity
PROJECT 03 · INTERACTIVE EXPERIMENT
Taste Machine
A visual game that translates instinctive choices into a personal creative archetype, color system and usable brand direction.
Creative coding · Generative identity · Interaction · Brand strategy
Paw
Pair.Find the rescue dog who fits your life
Pair.Find the rescue dog who fits your life
PROJECT 04 · PRODUCT CONCEPT
PawPair
An interactive dog-adoption journey that turns three lifestyle questions into a personal match and a clear path to meeting.
Product UX · Interactive quiz · Lifecycle journey · UX writing
Return
ly.Decide before the deadline
ly.Decide before the deadline
PROJECT 05 · MOBILE PRODUCT
Returnly
A receipt-to-return assistant that tracks purchase deadlines, sends timely reminders and turns “keep or return?” into one clear decision.
Mobile UX · Automation · Product strategy · Lifecycle content
Sunday
Club.Move · recover · belong
Club.Move · recover · belong
PROJECT 06 · BRAND EXPERIENCE
Sunday Club
A complete brand-to-booking system for a bold wellness studio—identity, location logic, booking UX and retention.
Brand strategy · Webflow · Booking UX · HubSpot · Motion
03 / More work
More ideas. Same curiosity.
Threadline
An AI launch campaign spanning identity, web, video and lifecycle content.
Explore project
Second Skin
A discovery-first fragrance brand and sample-to-bottle journey.
Explore project
SheMeansIt
A personality-led gift brand shaped from the ground up — from positioning and product direction to storefront storytelling and customer experience.
Brand direction · Ecommerce · Content · Customer experience
04 / What I do
Creative systems, built to work.
01
Webflow Websites & Landing Pages
Responsive builds, purposeful interactions, conversion-focused structure and careful launch QA.
02
HubSpot & Content Systems
Website updates, landing pages, forms, CTAs, content organization and practical marketing workflows.
03
Product, Brand & Creative Direction
UX/UI, visual identity, campaign concepts, AI-assisted production and branded content that feels coherent across every touchpoint.
05 / Let’s make something memorable
Have an idea? Let’s give it a pulse.
Available for remote website, content-system and creative projects worldwide.
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