Dog adoption, matched to real life

Paw
Pair.

Three quick questions. One rescue dog who could fit your life—and a clear next step toward meeting them.

Happy rescue dog on a violet studio background
Meet your match 🐾
The idea—in 10 seconds

Make adoption feel less overwhelming.

01

Tell us about your home, energy level and daily routine.

02

Meet a rescue dog whose personality fits the way you live.

03

Get helpful emails and book a real introduction with the shelter.

Interactive prototype

Find your dog match.

Your life

What would make a great match?

Your match / 94%

Meet Billie.

Billie, a rescue dog
Gentle Apartment-ready People lover

Billie is a warm, balanced companion who loves a good walk—and an even better afternoon nap.

Why this works: A friendly first dog with enough energy for everyday adventures.
The full experience

From “maybe” to “let’s meet.”

01 / Discover A social story introduces one real personality. Awareness
02 / Match A simple quiz removes the guesswork. Website
03 / Trust Helpful emails prepare the adopter. HubSpot journey
04 / Meet One clear action: book an introduction. Conversion
Social campaign film

One match can change two lives.

PawPair presents Looking for a dog? Start with your real life.
Three quick questions
Apartment or house? Slow mornings or long hikes? First dog or old pro?
Let’s find your fit.
Billie the rescue dog
94% match Meet Billie.
There is a dog for your kind of life. Find your PawPair. Match. Meet. Adopt.
12-second social concept

A fast vertical film designed for Reels and Stories. It turns adoption anxiety into curiosity, shows how simple the match is, then gives the viewer one unforgettable face and one clear action.

00:12
HubSpot email journey

Every message moves the match forward.

Live mobile product

Meet a real PawPair.

The adoption concept is now a working matching experience. Build a lifestyle profile, explore explainable matches, save favorites and request a meeting.

Match logicSwipe discoveryFavoritesMeet requests
Open the full app ↗

The phone preview below is interactive. Open the full app for the best mobile experience.

What this project shows

How I turn a simple human need into a clear digital journey—combining web design, interactive content, campaign storytelling and thoughtful automation.

Self-initiated concept. PawPair and Billie are fictional; strategy, UX, writing, prototype and campaign direction are original portfolio work.
Project snapshot
My role

Product strategy, UX/UI, brand direction and lifecycle content.

Tools

Figma, AI prototyping, AppDeploy and content design.

Problem

Dog adoption listings focus on appearance instead of everyday compatibility.

Solution

A lifestyle-first matching flow with explainable results, favorites and meeting requests.

Outcome

A working app concept that turns an emotional decision into a clear, thoughtful journey.