Fragrance, matched to your energy

Second
Skin.

A discovery-first fragrance brand that turns “I don’t know what suits me” into a confident product match and purchase.

Not a scent.
A second skin.

Interactive scent finder

Choose a feeling—not a fragrance family.

Your match / 96%

No. 02 / Afterglow

Warm, smoky and quietly addictive. It stays close—until someone gets closer.

SaffronSkin muskAmber

₪329 · 50ml

Added ✓ Your ₪59 is credited toward a full bottle.

Ecommerce system

Discovery removes the purchase risk.

01 / TryThree scents. Seven days.

A low-risk discovery set matched to the customer’s answers.

02 / DecideWear them in real life.

Simple daily prompts help customers notice what actually feels right.

03 / CommitCredit the set toward a bottle.

The sample purchase becomes momentum—not wasted money.

Launch campaign

A visual world with a point of view.

Social / 01Smell like yourself. Louder.Second Skin

Social / 02Find the one that follows you home.Take the scent finder

Social / 03Not a sample. A first date.Discovery set · ₪59

CRM + retention

The sale begins with the sample.

Day 1

Your three scents have arrived.

Guide the first wear and remind the customer not to decide in the first five minutes.

Start scent 01

Day 4

Which one stayed with you?

A one-tap preference check personalizes the final recommendation.

Choose my favorite

Day 7

Your second skin is waiting.

Apply the sample credit and turn discovery into a confident full-bottle purchase.

Claim my ₪59 credit

What this project shows

A complete direct-to-consumer system connecting brand identity, product discovery, Shopify-style conversion, campaign creative and lifecycle retention.

Self-initiated concept. Second Skin is fictional; strategy, identity, writing, interaction and campaign direction are original portfolio work.