Move. Recover. Belong.

Sunday
Club.

A bold wellness studio brand designed to turn first-time curiosity into booked classes—and booked classes into a community.

Sunday Club movement campaign
Your body called.
It wants a Sunday.
Brand strategy

Wellness without the whisper.

PositioningStrong feels good.

A confident alternative to beige, overly serious wellness brands.

AudienceBusy bodies. Real lives.

People who want energy, recovery and a place they actually look forward to visiting.

Business goalFrom trial to ritual.

Convert curiosity into a first booking, then build a repeat habit.

Interactive booking journey

Find the right class—wherever you are.

30-second class matcher

Start with your area.

Your match · Center / Tel Aviv / Florentin

Sunday Flow.

45 minutes · All levelsTonight / 18:30

A full-body reset that builds energy without draining it.

5 Vital St · Studio 2
1.2 km away

Brand-to-booking system

Every touchpoint moves the relationship forward.

01 / DiscoverSee a campaign that feels different.Instagram + Reels
02 / MatchFind the right first class.Webflow quiz
03 / BookChoose a time without friction.Conversion flow
04 / ReturnTurn one visit into a ritual.HubSpot lifecycle
Launch campaign

A feed people want to join.

Launch / 01Your body called.It wants a Sunday.
Launch / 02Not softer. Stronger.Move · recover · repeat
Launch / 03First class. New ritual.Book yours
Launch film / 12 sec

Movement with a pulse.

Too much week?
Move it out.
Breathe it in.
Sunday Club.
Your new ritual.
00:12
HubSpot lifecycle

The relationship continues after class.

What this project shows

A complete commercial system connecting brand identity, campaign creative, Webflow UX, booking conversion and HubSpot retention.

Self-initiated concept. Sunday Club is fictional; strategy, identity, writing, interaction and campaign direction are original portfolio work.