Creative instinct test / 45 seconds

What does your taste look like?

Choose what pulls you in. The machine will translate your instincts into a visual language.

01 / Volume

How should it enter the room?

02 / Form

Which shape feels more alive?

03 / Energy

Where should the idea live?

04 / Rhythm

How much control do you need?

Creative DNA / GeneratedTM–0000

Your visual archetype

Electric Editor

Bold ideas, tightly art-directed. You use contrast to create attention, then structure to make it useful.

Direction for your brand

See the thinking

Taste Machine® / Identity sampleYour brand / 2026

Make
noise.

Display
Arial Black

Text
Helvetica

Case study / The idea

Turning “I know it when I see it” into a usable creative direction.

01 / The problemClients struggle to describe their taste.

Creative feedback often starts with vague words. Taste Machine replaces the blank brief with quick, visual decisions.

02 / The interactionFour instincts. One clear system.

Each choice shifts the archetype, language, palette and typography—making every result feel personal and coherent.

03 / The valueA playful start to serious brand work.

The result is not a finished identity. It is a shared vocabulary that helps designer and client begin in the same place.

Self-initiated concept · Strategy, UX, visual identity, writing and interactive prototype by Lee Shimony · Results are illustrative