Fictional brand · Portfolio project
AI product launch campaign

Thread
line.

An AI workspace that turns scattered campaign inputs into one clear launch plan.

Creative direction, identity, landing page, HubSpot lifecycle flow, social system and AI-video storyboard.

Interactive concept prototype

Build a launch plan.

Try the experience

Give Threadline three signals.

Interactive portfolio prototype using designed sample logic—not a live AI model.
Launch plan / LumaDesk
Ready

Campaign direction

Turn scattered launch work into one confident path from idea to market.

Core message

Your next launch deserves one clear thread.

15-sec video idea

Open on overflowing tabs. A bright line connects the chaos. Reveal one focused launch plan and a direct call to action.

Channel plan

LinkedInLanding pageHubSpot emailRetargeting

Email journey

01 — The problem: Name the campaign chaos.
02 — The reveal: Show the focused workflow.
03 — The action: Invite the team to start the plan.

01 / The brief

Make campaign chaos feel clear.

Challenge

Position a fictional AI tool for small marketing teams who lose time across disconnected briefs, chats and spreadsheets.

Idea

“Find the thread.” A direct creative platform connecting messy inputs to a focused campaign story.

My role

Brand strategy, visual direction, web concept, content design, lifecycle messaging and motion planning.

02 / Identity

A system built around connection.

threadline
Find the thread. Build the launch.
Signal Orange
#FF6B35
Focus Blue
#315CFF
Action Acid
#DBFF4D
03 / Landing page

From scattered to launch-ready.

threadline.ai

Your campaign has a thread.

Bring briefs, audience notes and channel ideas together. Threadline turns them into one launch plan your whole team can follow.

Campaign direction
Audience signals
Channel plan
04 / Campaign system

One idea, built for every touchpoint.

Social launch

Stop chasing pieces. Find the thread.

LinkedIn carousel · launch teaser · product story
Product message

Clear plan. Fewer tabs. Better launch.

Landing copy · demo narrative · CTA system
HubSpot journeyAwareness → value → activation
Content principle

Every asset follows the same thread.

Consistent voice · modular visual system
05 / Motion concept

Watch chaos become clarity.

BRIEF_v7_FINAL18 unread messageslaunch-plan.xlsx

Too many
pieces.

Find the
thread.

Threadline / launch plan
One clear direction.

Build the
launch.

Interactive motion prototype · 10 sec
06 / Live campaign assets

Not just an idea. A system in action.

HubSpot lifecycle concept

Three emails. One clear journey.

SubjectYour launch has too many tabs.PreviewThere’s a clearer way to bring it all together.
01 / Name the friction

Busy isn’t the same as aligned.

Your campaign brief is in one place. Audience notes are in another. Feedback lives everywhere. Threadline connects the pieces before they become delays.

See the missing thread →
SubjectMeet your launch plan.PreviewFrom scattered inputs to one shared direction.
02 / Demonstrate value

One story your whole team can follow.

Turn your product, audience and goal into a focused campaign direction—with the message, channels and next actions already connected.

Watch the workflow →
SubjectYour first clear campaign starts here.PreviewBring one launch into focus today.
03 / Drive activation

Ready to find the thread?

Add your product, choose your audience and build a launch direction your team can act on. Start with one campaign—leave with one clear plan.

Build my launch plan →
07 / Project outcome

A complete, portfolio-ready campaign concept showing how I connect brand thinking, AI-assisted creative, web content and lifecycle marketing into one coherent launch system.